A Year to Remember for Floral Cinema

The volunteer operators of Hornsea Cinema at the Floral Hall can enjoy their most successful year to date. With a string of 5 Star rating, recently released films, it was not surprising that audience numbers have exceeded 2,500 before the end of the year. Profits have provided a regular income making a significant contribution towards funding the Floral Hall’s improvements and ongoing costs. Additionally, the community at large has enjoyed a socioeconomic benefit with the Cinema having gained a reputation for excellence, friendliness and value. Our admission charge of £4 has remained unchanged thanks to the support we have received for our raffle which has grown in popularity as a result of the quality prizes on offer. The “Carers go Free” offer has steadily grown in popularity during the year with over 70 Carers accompanying their charges who would otherwise be deprived of a social as well as entertaining viewing experience. Anyone who would like further information on “Carers go Free” please contact Pauline Spensley who is a regular volunteer at the Floral Hall Café Information desk . The offer is not restricted to those working in care homes, all carers involved with assisting relatives or neighbours also qualify. We have a dedicated wheelchair access, reserved seating area and a hearing loop. On the Marketing side we rely heavily on personal recommendation, local posters, and the Community News (who have supported us from the very beginning) Competitions for complimentary tickets has become an increasingly popular method in our promotional efforts and during the year dozens of free tickets have been won in our various competitions and offers……so watch this space in 2018. Our own “Pearl &Dean” (remember them?) pre cinema adverts also give advance information not only for our own cinema programmes but also provide an opportunity to local organisations and interest groups to get free advertising. We have played host to a number of events including the screening of the unique documentary “Tomorrow” sponsored by Home Grown Hornsea and can offer discounts and special deals for group bookings. In March we screened “Jolson Sings Again” for the Westcott Ladies Club who chose to include a value package including lunch at the Café. In July we welcomed the proprietors of Aldborough Charity shop, Beryl and Martin Senior who sponsored over 50 of their local community residents to the acclaimed film “Another Mother’s Son”. More recently and thanks to Sally Wood of 4Digital Media Ltd, we have been able to actively support the singularly generous and charitable initiative – the free Christmas Dinner event at the Floral Hall Café on Christmas Day. We are able to provide a free admission entry to the showing of the recently premiered “North Pole”. This has been made possible by the film’s distributor’s 4Digital Media Ltd, generously waiving the required Licence Fee, donating 25 boxed sets for a free raffle and supplying free ice creams during the interval. A nd for 2018 We are already preparing for a new initiative which is the – Floral Hall Classic Matinées COMMENCING WEDNESDAY 17th JANUARY – 1.30pm